About us
For more than 245 years, MACK Rides has stood for innovation, craftsmanship, and unforgettable experiences. What began as a small carriage workshop in Waldkirch has grown into one of the world’s leading manufacturers of theme park attractions – still family-owned, still driven by passion.
We believe in creating moments that matter: the thrill of acceleration, the laughter of families, and the magic of storytelling. Every ride we build is designed to inspire emotions, connect people, and create lasting memories.
Our heritage is our strength. Eight generations of experience meet cutting-edge technology and bold ideas. From high-thrill roller coasters to immersive dark rides, we combine engineering excellence, creative design, and sustainable concepts to set new standards in the industry.
With installations in over 70 countries, MACK Rides is a trusted partner for theme parks worldwide. Our attractions can be found in Europe, Asia, North and South America, Australia, and beyond – thrilling millions of visitors every year.
Our close connection with Europa-Park, Germany’s largest theme park, gives us insights no other manufacturer can offer. We test, learn, and innovate in real-world conditions – ensuring that every ride is safe, efficient, and unforgettable.
For generations, the Mack Family has shaped the world of theme park rides with vision, courage, and craftsmanship. Rooted in a history that dates back to 1780, their passion continues to inspire groundbreaking coaster technologies and immersive storytelling experiences. This unique blend of heritage and forward-thinking defines who we are: a family-driven company committed to creating unforgettable moments for guests around the globe.
The future of entertainment is immersive, interactive, and sustainable. At MACK Rides, we are shaping this future with digital integration, VR/AR concepts, and smart ride systems – always with one goal: to make people smile.
